Among all the many factors affecting website promotion, hosting is far from the last in importance. In this article, you will find out what hosting parameters can influence the position of the site in the search engine.
What is SEO?
SEO (Search Engine Optimization) – is the improvement of a site for search engines and users, which takes place through measures for internal (everything related to the pages of the site) and external (increasing the authority in the eyes of the search engine) optimization. The purpose of SEO optimization is to increase traffic to the site and its subsequent monetization (for information resources) or conversion into customers (for commercial resources).
Today, the basis of successful site promotion is content. The basis of optimization should be the main statements, which will promote your site. The principle of SEO optimization is based on the fact that millions of users every minute in different parts of the world search for information by entering a query in the search bar. Instantly, search engines look for the best answer to a user’s query and publish it on the search results page.
How VPS hosting affects SEO?
Virtual hosting is a way of storing data from many resources on one shared server, hence the second name – shared host. This type of host is the most common because it is often used for landings, blogs, and small online stores that do not require many resources to operate. But if you plan to increase traffic more and more, then this resource will not suit you later. VPS hosting is suitable for specific projects, online services, online stores, and other sites that do not have enough virtual hosting resources.
For successful website promotion, you need to take a responsible approach to the choice of hosting. The following parameters should be considered:
- The main hosting parameter that affects SEO is uptime. it shows the percentage of uptime of the site from the total amount of time. The uptime should be as close to 100% as possible. If a search robot visits the site at a time when it is unavailable, indexing will not be performed. The robot’s next visit will be postponed.
- Site speed. The faster the website pages load, the better for users and SEO. Website speed can be influenced by compressing images, optimizing scripts and styles. But besides these improvements, the speed of the server itself, on which the hosting is located, is important.
- Sites on one IP. For good positions, SEO specialists often recommend hosting the site on a dedicated IP address. This might sound like a useless recommendation, but it makes sense. When sites of unscrupulous owners are located at the same address where your web resource is located, which sends spam, spread viruses, violates the law, IP can be blocked. If there is a complaint about one of the neighboring sites, all domains can receive sanctions, and as a result, your site will be unavailable.
- Hosting geography. The geographic location of the server on which the site is located can negatively affect SEO. Long-distance between the site user and the requested server increases the page load time. This is especially important for web portals containing a large amount of graphic and video content. If the hosting is located in the same region as its target audience, the response time will be shorter.
The larger the site, the more hosting affects its performance. This is especially noticeable in the case of information portals. If hosting resources are scarce, the site will give errors and freeze. This will spoil the behavioral factors very quickly and the positions will fall.